MADE IN JAPAN

Yuichi Toyama is the culmination of a quarter-century-long journey by a visionary eyewear designer from Japan. Deeply influenced by the tradition of Japanese craftsmanship, Yuichi began his career in eyewear design with the desire to merge historical techniques with contemporary design. In 2009, he launched his first private label, “USH”, and in 2017, he rebranded under his own name, marking a pivotal moment in his career—one driven by the pursuit of timeless beauty and modern innovation.

At the heart of Yuichi Toyama’s design philosophy is the belief in simplicity and structure. Each frame is carefully conceived, adhering to five guiding principles: Look, Think, Draw, Make, Break. This process allows the brand to maintain a balance between artistic expression and functional elegance, producing frames that are both minimalist and daring.

The Yuichi Toyama studio is a space of constant reflection and creation. Drawing inspiration from Japanese aesthetics, architecture, and the dialogue between tradition and innovation, the design team reinterprets classic elements to create unique eyewear that transcends trends. Each collection embodies the designer’s passion for craftsmanship, focusing on quality, structural integrity, and subtle yet distinctive details.

Every encounter, whether with customers, collaborators, or even fleeting moments of daily life, feeds the creative spirit of the brand. Yuichi Toyama’s approach is rooted in curiosity and transformation, where simplicity meets complexity, and past meets future. It is this interplay of contrasts that defines the essence of the brand.

Each frame is crafted with precision, reflecting the highest standards of Japanese manufacturing. From traditional materials to the finest titanium sourced from Japan, every detail speaks to the commitment of bringing both artistry and quality to life.